Andy takes pride in designing research that provides actionable data. He served as the in-house research expert for Infinity Broadcasting working in most of its major markets. Andy's research led to stations such as WOMC. Detroit changing to Oldies and WLIF, Baltimore to AC, both with tremendous success.
Andy Bloom served as Executive Vice President for Coleman Research where he designed, conducted, analyzed, wrote and presented to dozens of the nation's leading stations across format boundaries. In this capacity he presented data to local stations and in C-Suites and boardrooms.
Read research written by Andy here
As a media consultant Andy has overseen qualitative and quantitative projects for dozens of radio stations. Under his Andy Bloom Communications banner, he worked with the government, (Broadcast Board of Governors) on audience research and development. Andy Bloom Communications also conducted consumer research. Each of these consumer research projects resulted in strategic plans that increased market share and revenues.
Andy also excels in data analysis from primary sources, including government, and audience measurement disciplines.
Andy has presented his research findings to CEOs, business leaders and Members of Congress. He has presented in C-Suites, boardrooms, large industry gatherings and in foreign countries.